Who we are
At Rutina, we believe skincare is more than a treatment—it’s a journey. Whether you're struggling with acne, signs of aging, or simply seeking a healthier glow, our personalized approach combines advanced techniques and deep care to transform your skin.
Meet the Esthetician
Michelle Matt, Esthetician
Michelle is the heart behind Rutina, based in Manhattan, NYC. She is a licensed Esthetician and former international Dentist with over 8 years of experience, including advanced studies in aesthetic dentistry at New York University. Her foundation in both science and beauty runs deep.
But it was her personal struggle with adult acne that truly transformed her path and her purpose. Michelle knows firsthand how skin conditions affect not just your appearance, but your confidence and emotional well-being.
“It wasn’t just the breakouts–it affected how I saw myself, how I showed up in the world. You feel like hiding. Like your face no longer reflects who you are.”
That realization changed everything. What began as a personal journey became a calling: to help others feel confident, seen, and radiant in their own skin.
Today, as the founder of Rutina, Michelle blends her scientific knowledge, artistic touch, and deep empathy to support each client’s unique skincare journey. For her, skincare isn’t vanity–it’s healing. It’s empowerment. It’s transformation.
Her dream? To one day combine her two passions–smiles and skin–into one powerful vision of confidence and self-care.
With love and purpose,
Michelle
“Our vision is to set a new standard in personalized, exceptional customer service and advanced treatments, redefining luxury wellness.”
Contact us
We’d love to hear from you! Whether you have a question, a skincare concern, or you’re ready to schedule your next glow-up, Rutina is here to support your skin journey with expert care and personalized attention. Just fill out the form below or send us a message to begin your transformation.
By appointment only
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